Five Strategic Steps for Harry and Meghan to Rebuild Public Trust in UK

Harry and Meghan, the Duke and Duchess of Sussex, have quietly returned to the United Kingdom this week, arriving at Birmingham Airport. Their return has sparked considerable anticipation but little celebration, with no public displays of welcome such as bunting or street parties.

The couple faces a challenging reception, marked by scepticism from the public and hostility from much of the press. Their sudden return raises multiple questions, including the timing of their arrival and their financial arrangements, particularly given their status as non-working royals. Financial concerns include ongoing legal costs from Harry’s court action against the Daily Mail and the substantial monthly expenses for their nine-bedroom Montecito mansion, which amount to approximately $80,000 (£60,000). Additionally, property taxes, mortgage payments, and upkeep—including the care of their chickens—add to their financial burden. Meghan’s acting career may need to provide significant and regular income to sustain their lifestyle.

While there is hope that the couple will successfully readjust to British life and vice versa, past experiences suggest this is unlikely without careful navigation. Experts suggest several strategies that could help mitigate potential difficulties.

First, the Sussexes should seek capable advisers who understand the complexities of British public sentiment and the monarchy. Advisers with deep knowledge of the royal family and its protocols would be beneficial, avoiding the pitfalls of previous relationships with advisors who either clashed with the palace or were perceived as subversive. Guidance on public communications, including when and how to speak publicly, is crucial to avoid further controversy.

Second, rebuilding trust with the royal family, particularly with Prince William and Catherine, Duchess of Cambridge, is essential. Restoring these relationships will require discretion and humility, avoiding any actions that could be perceived as undermining the monarchy or creating rival factions.

Third, increasing their public engagement through attendance at charity events and other public functions could improve their standing. Regular, meaningful involvement in charitable activities is more likely to be well-received than sporadic or superficial appearances.

Fourth, improving relations with the media is vital. The Sussexes should engage with a broad spectrum of media outlets, not just those that offer lucrative deals. Recognizing the symbiotic relationship with the press—where the media’s coverage can shape public perception—could foster more positive interactions. Openness about their lives, within reasonable bounds, may reduce intrusive reporting and foster better public relations.

Finally, maintaining a positive and humble demeanor is crucial. The couple should avoid appearing entitled or self-pitying, instead embracing opportunities to engage positively with the public. Their privileged position could be used to champion causes that uplift others, thereby improving their public image.

As former Guardian royal correspondent Stephen Bates notes, the Sussexes have a unique opportunity to navigate these challenges successfully. Their approach to public engagement, family reconciliation, and media relations will significantly influence their reception in the UK.